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1928 Reno archON A FINE SPRING DAY in 1928, Reno held a great municipal celebration at the railroad tracks in honor of paving the two-lane highway over Donner Summit to California. As the band burst into a brassy ragtime, and the bankers, bootleggers and other leading citizens beamed with pride, neon letters on the new iron arch spanning Virginia Street blazed with light for the first time. "RENO," they bragged against a downtown skyline of Edwardian brick, "The Biggest Little City in the World."

 

Reno ArchThe iron arch is gone now, replaced by a brighter version, jazzier than the Jazz Age original, and Reno's golden age of society divorcees, bootleg whiskey and basement gambling rooms is gone with it.

 

Modern Reno dates from another fine spring noontime, almost 50 years to the day after that gaudy little celebration, when an enormous tan tower rose 26 stories from its bright, light-bejewelled base on an enormous asphalt pad near the edge of the airport, Downtown Renofar from the city center. The $131,000,000 MGM Grand Hotel greeted every incoming flight to Reno-Cannon International the same way the old arch
greeted every train at the railroad depot downtown.

 

But Reno's not so little any more and the 1928 slogan's saucy tone doesn't suit the complex Tesla-flavored city it is still becoming. The great hotels, as splendid as they are, are no longer the whole story. As the city has spread out, its neighborhoods have become more diverse, more interesting and more welcoming.

 

Suffice it to say, Reno offers every enjoyment a fun-seeking visitor could want, from climbing up the side of a downtown hotel to pee wee golf.

Events

Upcoming Events

Monster Jam – Reno

Monster Jam® is the most action-packed live event on four wheels where world-class drivers compete in front of capacity crowds in both monster truck racing and freestyle competitions. Celebrating 25 years of adrenaline-charged family entertainment, Monster Jam combines spontaneous entertainment with the ultimate off-road, motorsport competition. Monster Jam features the most recognizable trucks in the […]

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Reno-Sparks Livestock Events Center, 1350 N Wells Ave
Reno, NV 89501
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$15 - $40

Roses are RAD Winter Film Festival – Mt Rose Ski Resort

Calling all skiers, boarders, and amateur cinematographers! IF YOU have amazing footage, Mount Rose wants to see it! Submissions are OPEN through March 1st! Get your cameras out, and start filming! Enter your film for a chance to be one of ten films selected for screening at Mt. Rose’s first annual Roses are RAD Winter […]

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Whitney Peak Hotel – Reno, 255 N Virginia St.
Reno, 89501 NV
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$5

Reno Gem Faire

The annual Reno Gem Faire showcases Fine jewelry, gems, beads, crystals, gold & silver, minerals & much more at low manufacturer prices. This event features exhibitors with wares from around the world. Jewelry repair & cleaning is available while you shop. Free hourly door prizes! Gem Faire is one of the largest Gem, Jewelry & […]

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Reno-Sparks Livestock Events Center, 1350 N Wells Ave
Reno, NV 89501
+ Google Map
$5
Click Here to view our Reno Events Calendar.


Things to do | Places to go

Reno Nevada Attractions:
MidTown Reno mural

MidTown Reno

Reno’s MidTown is a newly emerging district extending south from Liberty Street to Mt. Rose Street and bounded east-west by Holcomb Lane  and Plumas Street. This haphazard region of the city is becoming a self-conscious neighborhood of shops, restaurants and nightlife — but with lawyers, tattoo parlors, banks and dry cleaners too. There was an effort to christen this district SoDo, for south of […]

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Truckee River Walk, Downtown Reno Nevada

Reno River Walk

The City of Reno has worked hard at creating an inviting environment for the Truckee River coursing through its heart, while at the same time protecting against the floods that have devastated the city in the past, and the result is a great success. Stop for a glass of beer on a sunny afternoon at one of the […]

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