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1928 Reno archON A FINE SPRING DAY in 1928, Reno held a great municipal celebration at the railroad tracks in honor of paving the two-lane highway over Donner Summit to California. As the band burst into a brassy ragtime, and the bankers, bootleggers and other leading citizens beamed with pride, neon letters on the new iron arch spanning Virginia Street blazed with light for the first time. "RENO," they bragged against a downtown skyline of Edwardian brick, "The Biggest Little City in the World."

 

Reno ArchThe iron arch is gone now, replaced by a brighter version, jazzier than the Jazz Age original, and Reno's golden age of society divorcees, bootleg whiskey and basement gambling rooms is gone with it.

 

Modern Reno dates from another fine spring noontime, almost 50 years to the day after that gaudy little celebration, when an enormous tan tower rose 26 stories from its bright, light-bejewelled base on an enormous asphalt pad near the edge of the airport, Downtown Renofar from the city center. The $131,000,000 MGM Grand Hotel greeted every incoming flight to Reno-Cannon International the same way the old arch
greeted every train at the railroad depot downtown.

 

But Reno's not so little any more and the 1928 slogan's saucy tone doesn't suit the complex Tesla-flavored city it is still becoming. The great hotels, as splendid as they are, are no longer the whole story. As the city has spread out, its neighborhoods have become more diverse, more interesting and more welcoming.

 

Suffice it to say, Reno offers every enjoyment a fun-seeking visitor could want, from climbing up the side of a downtown hotel to pee wee golf.

Events

Upcoming Events

The Great Reno Balloon Race

The Great Reno Balloon Race is the largest free hot-air ballooning event in the world. During three days in early September, you can look up into the Reno skies and see a rainbow of hot air balloons soaring about. From its humble beginnings in 1982 with just 20 balloons, The Great Reno Balloon Race has […]

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Reno Balloon Race, 1595 N Sierra St
Reno, NV 89503 United States
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Reno Street Vibrations Rally

Street Vibrations Motorcycle Festival is a celebration of music, metal and motorcycles. Street Vibrations offers poker runs, live entertainment, ride-in shows, stunt and bike shows and more to more than 50,000 biking enthusiasts. This event is so big, it rocks at several locations throughout the region. Major event venues are planned in downtown Reno, historic […]

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Virginia City, 18 S C St.
Virginia City, NV 89440 United States
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Grand Sierra Chili and Beer Festival – Reno

The Beer & Chili Festival is returning this October to Grand Sierra Resort. Featuring the International Chili Society's (ICS) World Championship Chili Cookoff, cooks from around the country will be competing to blow minds (and taste buds) with their delicious chili dishes. A wide array of local and national brews will also be available to […]

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Grand Sierra Resort, 2500 E 2nd St.
Reno, NV 89595
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