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Reno ArchON A FINE SPRING DAY in 1928, Reno held a great municipal celebration at the railroad tracks in honor of paving the two-lane highway over Donner Summit to California. As the band burst into a brassy ragtime, and the bankers, bootleggers and other leading citizens beamed with pride, neon letters on the new iron arch spanning Virginia Street blazed with light for the first time. “RENO,” they bragged against a downtown skyline of Edwardian brick, “The Biggest Little City in the World.”

The iron arch is gone now, replaced by a brighter version, jazzier than the Jazz Age original, and Reno’s golden age of society divorcees, bootleg whiskey and basement gambling rooms is gone with it.

Modern Reno dates from another fine spring noontime, almost 50 years to the day after that gaudy little celebration, when an enormous tan tower rose 26 stories from its bright, light-bejewelled base on an enormous asphalt pad near the edge of the airport, far from the city center.

Downtown RenoThe $131,000,000 MGM Grand Hotel greeted every incoming flightto Reno-Cannon International the same way the old arch greeted every train at the railroad depot downtown.

But Reno’s not so little any more and the 1928 slogan’s saucy tone doesn’t suit the complex Tesla-flavored city it is still becoming. The great hotels, as splendid as they are, are no longer the whole story. As the city has spread out, its neighborhoods have become more diverse, more interesting and more welcoming.

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cat-icon National Automobile Museum,10 Lake Street, Reno, NV, USA
cat-icon 1595 North Sierra Street, Reno, NV 89503, USA
cat-icon 1650 North Virginia Street, Reno, Nevada 89503, USA

Reno Events Calendar

Dec 2021
08 December 2021
Grand Sierra Resort, 2500 E 2nd St.
Reno, NV 89595
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Siamsa – A Celtic Christmas – Reno

"SIAMSA" - A Celtic Christmas 2021 An Enchanting Magical Holiday Journey! A Holiday Show for the entire family! Starring International International Irish Dance Champions Laura Shannon Cass and Michael Pixton. The show also features many amazing musical talents including the dynamic Shamrock Irish Dance Company! SIAMSA tells the story of three young orphans searching for […]

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11 December 2021
Reno Downtown, 345 North Virginia Street
Reno, NV 89501 United States
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Free – $52

Reno Santa Pub Crawl

Everyone's favorite Christmas Party is coming to downtown Reno on December 11, 2021. Unlike your corporate holiday party, this one won't get you fired. It’s the largest Santa Pub Crawl in the country as thousands of merry-makers descend on downtown to enjoy good spirits and yule-tide cheer! The event has drawn nationwide attention – more […]

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Jan 2022
06 January 2022
The Row, 407 N Virginia St.
Reno, NV 89501
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$30 – $225

The Reno Latin Dance Fest

Come to The Row in downtown Reno for the Reno Latin Dance Festival that celebrates Latin dancing and its music. The Reno Latin Dance Fest is a Latin dance festival with workshops taught by professional instructors, night parties with hours of social dancing, and an evening dance showcase, where dance couples and teams from all […]

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07 January 2022
Reno Events Center, 400 North Center Street
Reno, NV 89501 United States
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$30 – $162

PBR Reno Rumble

PBR PENDLETON WHISKY VELOCITY TOUR The Professional Bull Riders Pendleton Whisky Velocity Tour is the top expansion series of the PBR. Featuring some of the best athletes of the sport going head to head with the fiercest bulls in the country. The PBR Pendleton Whisky Velocity Tour will bring all the high energy sound, lighting, […]

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22 January 2022
Reno-Sparks Convention Center, 4590 S Virginia St.
Reno, NV 89502
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Dino & Dragon Stroll – Reno

Dino & Dragon Stroll is taking over North America! Dino & Dragon Stroll is the ONLY North American tour that lets you walk-thru and get up close to life-like and life-size dinosaurs AND dragons.  This must-see event features the LARGEST creatures touring the country, much larger than any other event of its kind. Our dinosaurs […]

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